How Google ranks your website when someone search a particular website?
Google has evolved the format of its search result over the years. Thousands of results are displayed on the search engine results page (SERP) whenever we type any query on Google. Here we will discuss and present an overview on some of the most search result formats and what main key factors will the content publishers and website owners want to keep in their mind when deciding the most relevant search marketing strategy.
Organic Search Results:
What are these?
The listings on a search engine results page are Organic Search Results. They appear because of factors such as valid search engine optimization (SEO) efforts rather than because of search engine marketing (SEM) and relevance to the search term. They appear below ads and local results, and are ranked based on Google’s search algorithms which determine page relevance for a given query.
Users of Organic Search Results:
It is the broadest category of search which includes almost everyone. Different individuals or organizations who owns a website and they want their content to be found on internet should aim to appear in the Organic Search Results.
How to appear in Organic Search Results
In order to increase the visibility of your website in Organic search engine results, you should follow best practices of Organic search engine optimization. In other words, you need to follow certain set of rules to allow search engines to access your website and help them understand your content. to calculate the position of a website in search results Google uses more than 255 search engine ranking factors.
Following are some of the points that needs to be followed in order to get improve Organic Search Results.
Make sure that your content can be indexed and your website is fast and accessible on all devices. You should Publish content that satisfies the intent of the user and always Optimize your content for search engines.
Difference between Organic Search and Paid Search
Both Organic and Paid searches are part of Search Engine Marketing (SEM).
The main difference between paid search and Organic search are Following:
Organic search results are not paid and are determined by the search engine ranking algorithm.
Paid search results are paid and filled through the auction system.
Organic Results:
As name suggests, Organic search refers to results that are shown for a search query that is based on Google Algorithm. They can be optimized by the best use of SEO. To appears higher in the organic results for related keywords Search Engine Optimizers are practiced for optimization.
SEO has three primary components and each component has a number of rules.
Paid Search:
One can use Google ads when they want their paid ads to appear on the top position of relevant search results.
An auction type system is used that decides the position of your ad on the relevant search. They are decided on a number of factors.
The location of the user and the keywords the ad is configured to be shown. The title of the ad and the relevancy of the landing page. The maximum amount the advertiser is willing to pay for ad clicks.
Whenever someone clicks on the link the advertiser has to pay a certain amount and that depends upon the keywords and position of the ad and number of other factors.
The advantage of paid searches is that your content will be immediately shown and you will start receiving search traffic but the disadvantage is that you have to pay for every single time someone clicks on the ad. One of the main problem is that the cost increases every year and it also depends on the competition.
Local Search
One can Feature their business locations to lead their users to call or visit them. When people search for the places nearby like “Tea shop near me” so Google will display the business that offers this service within the searchers area based on their location. This is also relevant to users using mobile.
How to get started
Displaying your website in local search results is a great way to attract customers. If you want your company to appear in local search results, create business data in “Google My Business”. Make sure that all information about your business is complete and correct so that you have the greatest chance of appearing in local searches.
For these kinds of clicks you’ll be charged a standard cost-per-click (CPC) on local search ads:
Get location detail clicks, direction clicks, mobile clicks-to-call clicks and website clicks.
