When you think of an online business you will come across the word SEO and most of the businesses are aware that SEO is necessary for their business but they want to get the benefits from that SEO work being implemented on their behalf. Shopify and WordPress are the two prominent available options and you need to find out a platform that is best suited and helpful for your SEO.
Here we will share some information with you so that you can choose which platform is best suited for you which SEO platform should you choose.
Overview of Shopify and WordPress
When we compare Shopify and WordPress you will come to know that both of them are very separate tools.
Shopify is a leading web application designed to help merchants design and build reliable online stores. If you are looking for an e-commerce platform that can provide you with a domain name, PayPal access, your own e-commerce plug-in, shopping cart, and other powerful features, Shopify is your best choice. Note in the title: It can help people buy. Shopify provides a variety of templates; you can customize these templates to meet your unique needs and brand needs. Everyone has a different Shopify plan according to their own needs.
The basic idea behind Shopify is that even without technical or design skills, you can create a website to sell products. However, if you want, you can use Shopify to edit things like CSS and HTML. This means your programming skills can come in handy. Making Shopify payments is easy, you can create your own Shopify store right away, and the learning curve is very limited.
On the other hand, if you take a look of WordPress the first thing you should know is that there are two types of WordPress: WordPress.com and WordPress.org. The .com version of the tool is hosted by another company, and the .org version is hosted by you. Shopify is hosted by WordPress.com and is a SaaS tool. You need to pay a monthly fee. This solution is more like a complete solution that allows you to build and manage various websites.
WordPress.org is e-commerce or website building software that you install on your own web server. This open-source solution can be adjusted as needed. WordPress.org is a very flexible and easy-to-use tool. You can install the WordPress.org solution on your server for free, but the hosting cost of this solution is high, so it is not 100% free.
WordPress is incredibly scalable. Except for free themes and plugins, there is a WordPress plugin for almost everything. You can use web hosting for anything from product reviews to inventory management.
Shopify and WordPress Pros and Cons
To find out which platform is best for you we shall look at the pros and cons of both Shopify and WordPress.
Security
Most customers pay by credit card, and you take the lead in ensuring maximum security, but Shopify hires network security experts to protect your website from hackers, and integrates with multiple payment providers to ensure fast payments and customer insurance.
App Store
Shopify has In-house app-store, one of the largest USPs, with more than 1,200 plugins and apps. This means you can find what you want by paying the price or possibly finding a free option. You can use these applications to automate and simplify business processes, accelerate them, and increase the efficiency of other processes, such as: Accounting, inventory management, and shipping.
Customer Support
When in doubt, reliable communication support can be a great thing for SEO, which is why Shopify has a truly dedicated support team that you can communicate with via live chat and email. You can also call four different numbers at any time of the day, depending on your geographic area.
Fully Featured SEO
Shopify uses the main SEO options that most store owners need. For example, you can get automatic sitemap generation, canonical directions, custom URLs, 301 redirects, custom title tags, etc.
Customizable Domain
After you sign up for Shopify, you will receive the domain name you chose for your business in order to market your business more effectively. You can also manage your domain name in the same place as the domain name store.
Learning Curve
Every e-commerce platform has a learning curve, but Shopify has a slightly steeper one. Website jargon further complicates the situation. For example, Shopify uses “Collections” instead of “Categories”, which may confuse some customers. The main problem with Shopify jargon is how to complicate the user experience.
Transaction Fee
Shopify starts at $29 per month and provides you with a variety of subscription plans to choose from according to your needs. There are two problems here: First, the basic plan has very basic functions, and second, $29 is not cheap for an e-commerce platform. Although Shopify supports multiple payment gateways, if you don’t use Shopify Payments, you will in addition have to payment processing fees (PayPal or Stripe).
App reliant
There are high doubts on app store. We appreciate interesting and diverse applications, but the more in-house features, the better. Shopify relies too much on applications to meet advanced SEO needs.
Phone support
If you live outside North America, United Kingdom, Australia, and New Zealand, you may not be able to get direct help from the general support department when you encounter technical problems. Therefore, in these cases, you may need to post your question on the forum to get answers from the developers.
Pros of WordPress Open Source
WooCommerce is completely free and open source, very suitable for startups and small businesses that want to build an online sales platform. It integrates well with WordPress, and the fact that any user, designer or programmer can change their code gives you access to a large community where you can get inspiration and share ideas, thus enabling site management Easier. But keep in mind that some WooCommerce extensions are charged.
Extensions
You can choose from all kinds of extensions, free and paid, to meet your specific needs when you have a WordPress site. These are great for adding functionality to your webshop to improve the customer experience without having to write code. It also has all kinds of extension options like store management, product page, checkout, cart, best search, payments, shipping and reports.
Amazing Plugins
WordPress plugins are incredibly useful for ecommerce marketers as they can simplify otherwise complicated tasks. WooCommerce is a standalone plugin that turns a standard WordPress site into a fully functional ecommerce store. You still need to load products, but the overall process is ten fold. There are also different plugins for different tasks.
Limitless customizations
WordPress is a platform, which means the code is available here, so the customization options with a platform like WooCommerce in WordPress are inexhaustible, so you can create a shop with real personality.
Lacking some advance features
The goal of WooCommerce is to help developers build online stores so that you cannot use the platform as a powerful CMS or e-commerce content management system. This is mainly because it lacks some important advanced features that allow you to manage your store more easily.
Challenging for beginners
Navigating WordPress web design, development and maintenance is a challenge, especially for those without prior knowledge or experience in web development and marketing, WooCommerce is no exception. Since it provides minimal technical support, you need to trust it online. Solutions forum.
Glitches in performance
There are too many so-called plug-ins. Since WooCommerce users usually need to install a large number of plugins to add functionality, they have to pay elsewhere. First of all, plugins take up a lot of memory. Second, the download speed can be slow to moderate, that makes the process frustrating.
Loading Time
Used in conjunction with Shopify, WordPress has a shorter load time and lower performance than Shopify due to its dedicated server.
Which one to choose among Spotify and WordPress
WordPress allows you to better control all aspects of your store, including those that affect SEO, and Shopify is an easy-to-master tool. WordPress allows you to add detailed meta descriptions and titles to pages so that you can search Google. So, Shopify has many SEO plugins in the App Store. Both provide apps and integrations to keep your store running, very easy to use, and provide strong support and more features.
Although you have to pay Shopify monthly, you can still use a large number of tools without worrying about your hosting company being able to handle your traffic or experiencing regular downtime. Although WordPress may be a better SEO option than Shopify, the key is that this platform is independent and requires some technical skills to set up and configure.
Generally speaking, the answer depends on your needs.
