ADFW is the official mobile companion app and event website for Abu Dhabi Finance Week, engineered to elevate the attendee experience with real-time speaker scheduling, interactive venue mapping, and full event management across a massive-scale financial conference.
Powered by React Native on mobile and React on the web, the platform features a live sync layer for instant schedule updates, vectorized venue maps, a searchable speaker directory, and a centralized admin panel, giving organizers a reliable, single system to manage registration, agenda, sponsors, and media at scale.
The Issue At Hand
Attendees at a massive-scale financial conference faced frequent layout updates, session time changes, and multi-track venue routing without immediate alerts. Existing tools fractured the physical event experience and left users disoriented across large convention floors.
Organizers, meanwhile, needed a single web platform to manage registration, agenda, sponsors, and media at scale, without the fragmented spreadsheets and static documents that had governed previous event cycles.
No real-time push alerts for speaker schedule changes, leaving attendees unaware of last-minute updates.
Static PDFs replaced dynamic venue routing for thousands of attendees navigating a sprawling convention floor.
Session bookmarking was unavailable, causing attendees to miss priority talks across overlapping tracks.
No centralized web platform for registration, agenda, and sponsor management, forcing manual coordination.
No searchable speaker directory, making it hard for attendees and media to find specific profiles quickly.
No unified admin tooling, so organizers managed schedules, sponsors, and content across disconnected tools.
Our Collaboration
Phase 1
Discover
Phase 2
Design
Phase 3
Build
Phase 4
Launch
Phase 1 — Discover
We embedded with the event operations team to map attendee journeys, identifying the highest-friction moments across registration, navigation, and session discovery.
Key Activities
On-the-Ground Ops Shadowing
Shadowed the event operations team during prior conference cycles to log exactly where attendees got stuck or lost.
Attendee Journey Mapping
Mapped the full registration-to-session journey to pinpoint where static tools were failing live attendees.
Peak-Load Scenario Planning
Modeled worst-case concurrent usage scenarios to plan for thousands of simultaneous schedule lookups and web visits.
Sponsor & Media Requirements Gathering
Interviewed sponsor and media stakeholders to define the showcase and press-facing features the platform needed to support.
Technology Stack Evaluation
Evaluated React Native against native alternatives for the mobile app, prioritizing a shared codebase and rapid iteration.
Delivered
Interactive Venue Maps
Vectorized floor plan maps with pinpoint coordinates guiding attendees to the correct session halls in real time.
Live Agenda Scheduler
Custom bookmark system with push notifications alerting users before their saved sessions begin.
In-App Chat & Networking
Direct in-app messaging letting attendees connect with speakers and peers before and during sessions.
Speaker Profile Directory
Rich speaker bios, session links, and social handles organized and searchable by track and topic.
Dynamic Event Homepage
A hero-driven homepage with live countdown, key stats, and instant access to on-demand event content.
Flagship Forums Showcase
A dedicated section highlighting each flagship forum with dates, themes, and a world-class speaker line-up.
Full Agenda & Session Scheduling
A complete, filterable multi-day agenda covering 65+ events with speakers, times, and venues.
Executive Experience Portal
A premium experience page detailing exclusive lounges, private networking, and Executive pass benefits.
Centralized Admin Panel
A single dashboard for organizers to manage registrations, speakers, agendas, meetings, and content.
Gallery
Build with:
“
The app and website held up flawlessly under the pressure of thousands of concurrent users navigating live schedule updates. Mango Coders delivered a reliable, polished experience across both platforms that genuinely elevated our attendee journey from registration to the closing session.
— Event Operations Director, ADFW
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