A premium, production-grade automotive digital ecosystem engineered specifically for the Iraqi market. This project delivers the official brand presence for EXEED, Chery's high-end automotive marque, providing a sophisticated trilingual experience that seamlessly bridges the gap between global luxury standards and local regional requirements.
Beyond the public-facing marketing site, the solution includes a high-security, role-based admin dashboard that grants dealership staff full operational autonomy. From managing a complex, multi-layered vehicle catalog to handling real-time reservation flows and customer inquiries, every element—from the interactive 360° vehicle configurator to the OTP-verified booking system—is meticulously crafted to uphold the premium quality of the EXEED brand.
The Issue At Hand
EXEED's global digital infrastructure failed to address the specific nuances of the Iraqi automotive market—most notably the requirement for seamless trilingual content in Arabic, English, and Kurdish with sophisticated RTL (Right-to-Left) rendering, alongside the critical need for dual-currency pricing in USD and IQD. We recognized that to establish EXEED as a premium leader in Iraq, we had to move away from static brochure-ware and build a dynamic platform that reflects the actual dealership-to-customer ecosystem while granting staff full operational independence.
Localization Strategy — Developing a tailored, market-specific digital presence that transcends the limitations of the standard global corporate website.
Trilingual & RTL Engineering — Implementing native-grade support for Arabic, English, and Kurdish, including complex RTL layout adjustments to ensure professional usability.
Dual-Currency Architecture — Integrating a robust multi-currency pricing engine to handle both USD and IQD, ensuring local purchasing expectations are met effortlessly.
Interactive 360° Visualization — Delivering an immersive, high-performance vehicle exploration tool that allows customers to interact with interior and exterior aesthetics.
Online Configuration & Reservation — Building a complex, multi-step car configurator and reservation pipeline that provides real-time pricing and final submission status.
Secure OTP Verification — Integrating Twilio-based phone authentication to validate every reservation, effectively eliminating spam and low-quality data submissions.
Geo-Location Discovery — Implementing an interactive map-based showroom and dealer locator for optimized customer accessibility.
Content & Media Management — Supporting the lifecycle of brand news, promotional events, and auto-show content through a CMS-driven approach.
Recruitment & Inquiries — Developing a formal career application portal with CV storage and automated email notification systems for all site-wide contact inquiries.
Admin Operational Autonomy — Building a full-featured management dashboard that allows non-technical staff to manage the catalog, reservations, and user data.
Role-Based Security & Audit — Implementing enterprise-grade RBAC and a comprehensive, immutable audit logging system for all staff actions within the platform.
Our Collaboration
Phase 1
Discover
Phase 2
Design
Phase 3
Build
Phase 4
Launch
Phase 1 — Discover
Our discovery process revealed that the Iraqi market had specific digital requirements fundamentally different from standard global templates. We performed an exhaustive analysis to map out the trilingual and multi-currency constraints, eventually deciding to architect the entire platform around the specific operational realities of the local dealership network rather than relying on a static, brochure-based approach.
Key Activities
Trilingual & RTL Requirements
Prioritized high-fidelity localization for Arabic, English, and Kurdish, ensuring that RTL rendering was not just an afterthought but a core design pillar.
Dual-Currency Pricing Research
Developed a flexible pricing model capable of reconciling USD and IQD transactions, ensuring absolute accuracy for diverse customer sales contexts.
Dealership-Structure Modeling
Mapped the platform architecture directly to the hierarchical nature of dealership operations, where trims, colors, and interiors interact in real-time.
Lead-Quality & OTP Research
Conducted UX testing that confirmed the necessity of OTP-based verification to protect sales team productivity and improve lead-to-deal conversion rates.
Delivered
Trilingual, RTL-Ready Site
A fully localized digital ecosystem providing native-grade experiences in Arabic, English, and Kurdish, with robust RTL layout support across all devices.
360° Model Configurator
Interactive 360° exterior and interior visualization tool for the complete EXEED lineup, integrated with real-time trim, color, and price logic.
OTP-Verified Reservations
A streamlined reservation workflow featuring a final order summary, gated by secure OTP phone verification for lead quality assurance.
Technology & ADAS Storytelling
Dedicated modules detailing range, battery metrics, and driver-assistance features, reinforcing EXEED's core pillars through high-end digital storytelling.
Full Admin Dashboard
Enterprise-grade staff tools for catalog, reservation, and user management, fortified by complete, immutable activity logs and role-based permissions.
Localized Multilingual Infrastructure
Advanced internationalization (i18n) handling specialized text direction for regional languages and dynamic currency switching for USD/IQD scenarios.
Gallery
Build with:
“
An exceptional partner for our market launch. They understood the complexity of delivering a true trilingual experience with proper Arabic and Kurdish RTL support, dual-currency pricing, and a 360° configurator that truly reflects our brand's premium standard. The admin dashboard gives our team complete control over the catalog and reservations, and the OTP verification has significantly improved our lead quality. Delivered on time and to an exceptional standard.
— EXEED Cars Client
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